Marketing Management Courses

2nd Year 1st Semester
Course Code Course title Credit Hour Prerequisite/s
MGMT 2092 Introduction to Management 3
MKTM 2011 Principles of Marketing 4
Econ 2132 Microec monomics 3
MKTM2012 Consumer Behavior 3
BLAW2123 Business Law 3
CoSc2162 Introduction to ICT 3
Total 19
2nd Year 2nd semester
Course Code Course title Credit Hour Prerequisite/s
MKTM2033 Business Communication 3
MKTM2052 Sales Management 4
MKTM2055 Retails Management 3
MGMT 2092 Organizational Behavior 3
MGMT2024 Risk Management & Insurance 3
MKTM 2031 Integrated Marketing Communication 3
Total 19
2nd Year 1st Semester
Course Code Course title Credit Hour Prerequisite/s
MGMT 2092 Introduction to Management 3
MKTM 2011 Principles of Marketing 4
Econ 2132 Microec monomics 3
MKTM2012 Consumer Behavior 3
BLAW2123 Business Law 3
CoSc2162 Introduction to ICT 3
Total 19
2nd Year 2nd semester
Course Code Course title Credit Hour Prerequisite/s
MKTM2033 Business Communication 3
MKTM2052 Sales Management 4
MKTM2055 Retails Management 3
MGMT 2092 Organizational Behavior 3
MGMT2024 Risk Management & Insurance 3
MKTM 2031 Integrated Marketing Communication 3
Total 19
3rd Year 1st Semester
Course Code Course title Credit Hour Prerequisite/s
Mgmt 3112 Business Mathematics 3
AcFn 3142 Fundamentals of Accounting I 3
Stat 3113 Managerial Statistics 3
MKTM3041 Services Marketing 3
MKTM3043 Social Marketing 3
MKTM3023 E-Marketing 3
Hist 1012 History of Ethiopia and the Horn 3
Total 21
3rd Year 2nd semester
Course Code Course title Credit Hour Prerequisite/s
MGMT3102 Project Management 3
AcFn3142 Fundamentals of Accounting II 3
MKTM3022 Marketing Information system 3
MKTM3032 Event Management 3
MKTM3042 Tourism & Hospitality Marketing 3
MKTM3021 Marketing Research 3
Total 18
3rd Year 1st Semester
Course Code Course title Credit Hour Prerequisite/s
Mgmt 3112 Business Mathematics 3
Stat 3113 Managerial Statistics 3
Hist 1012 History of Ethiopia and the Horn 3
MKTM3023 E-Marketing 3
AcFn 3142 Fundamentals of Accounting I 3
MKTM3041 Services Marketing 3
MTKM3043 Social Marketing 3
Total 21
3rd Year 2nd semester
Course Code Course title Credit Hour Prerequisite/s
MGMT3102 Project Management 3
AcFn3142 Fundamentals of Accounting II 3
MKTM3022 Marketing Information system 3
MKTM3032 Event Management 3
MKTM3042 Tourism & Hospitality Marketing 3
MKTM3021 Marketing Research 3
Total 18
4th Year 1st Semester
Course Code Course title Credit Hour Prerequisite/s
MKTM4051 Marketing Channel & Logistics Management 3
MKTM4031 Product & Brand Management 3
AcFn3041 Financial Management 3
MKTM4061 Business Marketing 3
MKTM4081 Apprenticeship in Marketing 3
MKTM4071 International Marketing 3
Total 18
4th Year 2nd semester
Course Code Course title Credit Hour Prerequisite/s
MKTM4062 Agricultural and Commodity Marketing 3
MKTM4072 Import /Export Policy & Procedure 3
MKTM4073 Strategic Marketing Management 4
MGMT 4122 Operations Management 4
MKTM4052 Negotiation Management 3
MKTM4082 Senior Essay in Marketing 3
Total 20
4th Year 1st Semester
Course Code Course title Credit Hour Prerequisite/s
MKTM4051 Marketing Channel & Logistics Management 3
MKTM4031 Product & Brand Management 3
AcFn3041 Financial Management 3
MKTM4061 Business Marketing 3
MKTM4081 Apprenticeship in Marketing 3
MKTM4071 International Marketing 3
Total 18
4th Year 2nd semester
Course Code Course title Credit Hour Prerequisite/s
MKTM4062 Agricultural and Commodity Marketing 3
MKTM4052 Negotiation Management 3
MKTM4072 Import /Export Policy & Procedure 3
MKTM4073 Strategic Marketing Management 4
MKTM4082 Senior Essay in Marketing 3
MGMT 4122 Operations Management 4
Total 20
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